I advise Boards and Senior Leadership Team’s on how to drive impact, effectiveness, efficiencies, brand salience and engaged people through in-housing their creative and production. Enabling brands and the people that work in them to flourish.

Arabella Gilchrist, Advisor on in-housing creative and production and leading cultural change.

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Advisor on in-housing creative and production and leading cultural change.

Arabella Gilchrist

Advisor on in-housing creative and production and leading cultural change.

I advise Boards and Senior Leadership Team’s on how to drive impact, effectiveness, efficiencies, brand salience and engaged people through in-housing their creative and production.

Enabling brands and the people that work in them to flourish.

Over my more than 30 year professional career I have led and built large multi-discipline teams for media companies, STAR TV, SKY, BBC, UKTV, Red Bee Media and TVNZ.

At big brands like The National Lottery and in partnership with The National Lottery Funding Distributors, Fever Tree, LadBible, Vice and ITV as well as with a charity start up that punched above its weight – Malaria No More UK.

I have seen the benefit to customer and staff engagement and the all important bottom line, to in-house some or all of a Brands’ Creative and production capability.

There is no “one fits all” so up front we:

– Identify the problem to solve (desired outcome)

– Understand the scale of ambition and the key considerations (including existing agency partners to integrate with)

– Any barriers to overcome

– Nominate Exec Sponsor and key contact

The National Lottery – Camelot Creative Hub

Created the successful business case to centralise and integrate historical silo’s of creative, design and production in to a single Creative Hub. Led to an audience first focus, 20% year on year increase in output, 50% increase in creative origination briefs, 6 million pieces of POS printed and delivered without issue or increase in permanent headcount.

Simultaneously, led the broader Marketing department wide (100 people) cultural transformation programme M4.0 which liberated our people to be more curious, fearless and effective against a backdrop of massive change. Helping them to re-vitalise The National Lottery brand and become the Marketing Society’s most highly commended Brand team.

TVNZ – Black Rock

Invited by the CEO to conduct a creative strategic review to identify cost savings, boost utilisation and moral of people. Recommendation to consolidate the in-house creative and production offer and sell it externally as well as an internal resource was accepted and implemented.

Migrated BBC department to be a full service key partner agency – Red Bee Media

"Arabella has a refreshingly unusual mix of skills. She is both a seasoned marketeer as well as having real editorial and production experience across the full range of digital media. Above all she is a pleasure to work with and knows what a good idea is."
- David AbrahamGroup CEO Wonderhood Studios
“ Arabella was my main contact when doing some consultancy work with Camelot. She was an absolute pleasure to work with - focused, responsive, a smart problem solver and a really good leader of change. I’d highly recommend her as someone to work with.”
- Rachel Chapman Marketing Consultant and Agile Marketing Specialist
“ Arabella is a fantastic speaker on change management and building a creative culture. Both on one of our online panels and at an IHALC event , she spoke extremely eloquently about her role and provided her audience with inspirational insights married with practical advice.”
- Patrick Burgoyne Host @ In House Agency Leaders Club
“ Arabella is an outstanding creative strategist. In just 12 months she has transformed our creative and design area in to an award winning, revenue generating market leader. A transformation agent and a pragmatic systems improver, her ability to build relationships quickly and secure the confidence from the senior executive is second to none. ”
- Jason ParisFormer Director of Marketing at TVNZ
“Just wanted to say a huge thank you to you and your teams for what has been an amazing year working together - creatively and strategically one of the best. "
- Naomi GibneyFormer Head of CBBC Marketing
"In addition, once she had established her credibility with TVNZ staffers and Management, we asked her to undertake a workflow efficiency analysis against a background of international best practice. Her output in both areas above, and elsewhere in Broadcast services has been exceptional. "
- Rick EllisFormer CEO TVNZ
"Arabella is a terrific Creative Director. Great creative vision, strategic head and boundless energy and enthusiasm. It was a pleasure to work with her."
- Basi AkpabioCreative Director at Agatha Christie Ltd.
"She is a dynamic self-starter, trusted by clients for her views and respected by her teams. She was particularly keen to seize the new creative opportunities brought about by technology and new media – including mobile downloads, desktop avatars etc. "
- Charlie MawerExec Creative Director, Red Bee Media