I advise Boards and Senior Leadership Team’s on how to drive impact, effectiveness, efficiencies, brand salience and engaged people through in-housing their creative and production. Enabling brands and the people that work in them to flourish.
Arabella Gilchrist, Advisor on in-housing creative and production and leading cultural change.
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Advisor on in-housing creative and production and leading cultural change.​

Arabella Gilchrist

Advisor on in-housing creative and production and leading cultural change.

 

 

I advise Boards and Senior Leadership Team’s on how to drive impact, effectiveness, efficiencies, brand salience and engaged people through in-housing their creative and production.

 

 

Enabling brands and the people that work in them to flourish.
Over my more than 30 year professional career I have led and built large multi-discipline teams for media companies, STAR TV, SKY, BBC, UKTV, Red Bee Media and TVNZ.

 

At big brands like The National Lottery and in partnership with The National Lottery Funding Distributors, Fever Tree, LadBible, Vice and ITV as well as with a charity start up that punched above its weight – Malaria No More UK.

 

I have seen the benefit to customer and staff engagement and the all important bottom line, to in-house some or all of a Brands’ Creative and production capability.
There is no “one fits all” so up front we:

 

 – Identify the problem to solve (desired outcome)

 

 – Understand the scale of ambition and the key considerations (including existing agency partners to integrate with)

 

 – Any barriers to overcome

 

 – Nominate Exec Sponsor and key contact
The National Lottery – Camelot Creative Hub

 

Created the successful business case to centralise and integrate historical silo’s of creative, design and production in to a single Creative Hub. Led to an audience first focus, 20% year on year increase in output, 50% increase in creative origination briefs, 6 million pieces of POS printed and delivered without issue or increase in permanent headcount.

 

Simultaneously, led the broader Marketing department wide (100 people) cultural transformation programme M4.0 which liberated our people to be more curious, fearless and effective against a backdrop of massive change. Helping them to re-vitalise The National Lottery brand and become the Marketing Society’s most highly commended Brand team.

 

TVNZ – Black Rock

 

Invited by the CEO to conduct a creative strategic review to identify cost savings, boost utilisation and moral of people. Recommendation to consolidate the in-house creative and production offer and sell it externally as well as an internal resource was accepted and implemented.

 

Migrated BBC department to be a full service key partner agency – Red Bee Media

The In-House Agency Leaders Club discusses the principles for In-House Agency success

At Campaign’s recent in-house event, we set out to draw up the principles needed for IHA success

The final instalment of our series exploring the IHA Manifesto

Team GB

In Camelot - National Lottery / Campaign

Mary & Martha case study

In Campaign / Malaria No More
Bill Gates - House of Lords

Lord Speakers Bill Gates lecture case study. 11.11.2014 Robing Room at the House of Lords.

In Campaign / Malaria No More
ITV partnership around " I'm a Celebrity Get me out of here......!"

ITV partnership around ” I’m a Celebrity Get me out of here……!”

In Campaign / Malaria No More

THE HUNTING MOON for MALARIA NO MORE UK

In Campaign / Malaria No More

BE THE NET for MALARIA NO MORE UK

In Campaign / Malaria No More

CBBC REBRAND for CBBC

In BBC / Campaign

ANDY MURRAY PSA for MALARIA NO MORE UK

In Campaign / Malaria No More

BEAT THE MOZZY! for MALARIA NO MORE UK

In Campaign / Malaria No More

6 NATIONS LAUNCH for UKTV G2

In Campaign / UKTV

MUSIC TO SAVE LIVES for MALARIA NO MORE UK

In Campaign / Film / Malaria No More

MOZZY MAN V SVETLANA KUZNETSOVA for MALARIA NO MORE UK

In Film / Malaria No More

MACINTYRE INVESTIGATES for BBC ONE

In BBC / Campaign

JAMES AND THE GIANT PEACH for SKY MOVIES

In Campaign / SKY

HITTING HOME for BBC

In BBC / Campaign

CONVICTION PROMO for BBC THREE

In BBC / Campaign

CLOTHES SHOW PROMO for UKTV STYLE

In Campaign / UKTV

CHARLIE AND LOLA for CBEEBIES

In BBC / Campaign

CASANOVA PROMO for BBC THREE

In BBC / Campaign

BOOGIE BEEBIES for CBEEBIES

In BBC / Campaign

BOB THE BUILDER for CBEEBIES

In BBC / Campaign / Channel Branding

Aloe Blacc in Ghana with Malaria No More

In Campaign / Film / Malaria No More

MALARIA NO MORE UK ABOUT US FILM for MALARIA NO MORE

In Campaign / Malaria No More

WORLD MOSQUITO DAY FILM for MALARIA NO MORE

In Campaign / Malaria No More

Making Malaria No More

In Film / Malaria No More

GHANA FILM for MALARIA NO MORE

In Campaign / Malaria No More

TVNZ Website

In Channel Branding / TVNZ

TVNZ NEW SEASON LAUNCH for TVNZ

In Channel Branding / TVNZ

KIWI AND THE CAT for TVNZ

In Channel Branding / TVNZ

CBeebies Launch

In BBC / Channel Branding

CBEEBIES IDENTS for CBEEBIES

In BBC / Channel Branding

BBC Three Blobs

In BBC / Channel Branding

BBC KNOWLEDGE BRAND FILM for BBC KNOWLEDGE

In BBC / Channel Branding
Having lived and worked in Europe, Asia and Australasia I love adventure, variety and people.

 

Naturally empathetic, curious minded and intuitive I excel at leading cultural change, building connections with people that have impact; be they individuals, communities, governments or public figures and through whatever creative medium.

 

Directing award winning creative, influencing policy makers to make game changing financial commitments, devising effective creative strategy, driving diversity and challenging the status quo to positive effect have been highlights to date.

 

– Check my awards page here –