ANDY MURRAY PSA for MALARIA NO MORE UK
ANDY MURRAY PSA for MALARIA NO MORE UK by Arabella Gilchrist
ANDY MURRAY PSA, MALARIA NO MORE UK, Arabella Gilchrist
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ANDY MURRAY PSA for MALARIA NO MORE UK

26

Millions reached by the Campaign

42

Press clips

6

Broadcast Clips

Funds donated online rose by up to 166% during the peak campaign period0

THE BRIEF

Use the summer of tennis (Queens/Wimbledon) to reach new audiences and build awareness for MNM UK.

Malaria No More

THE SOLUTION

Work with CHI & Partners and Partizan to utilise association with British tennis champion Andy Murray who is on the leadership council for MNM UK to create compelling content and generate additional media interest in the run up to Wimbledon. Andy Murray starred in a new advert for charity Malaria No More UK to raise funds to help save lives in Africa. The advert saw the World’s No.4 ranked player on court and building up for a big serve but he is missing a vital ingredient – a net. Andy went on to perform a series of rarely seen tricks while he waited for a net to highlight the need for nets as vital tools to stop the spread of malaria in Africa.

THE RESULTS

The campaign reached almost 26 million people through a blend of print, broadcast and digital media, including a dedicated website.

42 press clips, 6 broadcast clips, promoted on 17 sites.

Funds donated online rose by up to 166% during the peak campaign period.

PRESS

STV
Credit:

Client and Creative Director. For MNM UK.

Tags

Films, Malaria No More