BEAT THE MOZZY! for MALARIA NO MORE UK
BEAT THE MOZZY! for MALARIA NO MORE UK by Arabella Gilchrist
BEAT THE MOZZY!, MALARIA NO MORE UK, Arabella Gilchrist
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BEAT THE MOZZY! for MALARIA NO MORE UK

29

Million opportunities to view generated by the Campaign

729

% growth in post views

974

974% rise in post feedback

50% rise in our facebook likes0

THE BRIEF

Cartoon Network UK were briefed to come up with a compelling campaign to inspire people to get involved in the fight against malaria which would launch around World Mosquito Day (August 20th) 2011.

Malaria No More

THE SOLUTION

“Beat the Mozzy” is a campaign made up of 4 x 30” animations featuring Ziii the malicious mozzy on her tireless quest to spread malaria far and wide. Happily she is frequently foiled by barriers to her blood sucking including mosquito nets and spray.

Malaria No More UK’s facebook page was the campaign hub exclusively hosting the full length animations and a special facebook app was created by Grape. The app was designed to inspire people to get involved, ‘like Malaria No More UK’ and share the campaign with their friends.

THE RESULTS

The campaign was promoted cross platform and achieved Third Sector’s Digital Campaign of The Week. We also placed pro bono press adverts in the Independent, placement of blogs on the Guardian and the drum.co.uk and CNN.com international provided a significant high value package with our 15 sec pre roll and banner ad appearing on their homepage. Other key supporters included Cartoon Network UK, Adult Swim, the Sun and Jazz Fm as well as Charity Supporters Comic Relief, The Bill & Melinda Gates Foundation, The Wellcome Trust, the Tony Blair Faith Foundation and Bono’s charity – One.

Finally David Beckham promoted Beat the Mozzy to his 13.7 million fans on facebook, as did Andy Murray!

Beckham Post

In the end the Campaign generated 29 million opportunities to view, saw a 50% rise in our facebook likes, a 729% growth in post views and a 974% rise in post feedback.

The Turner UK creative team were awarded the Andrew Heiskell Community Service Award for the campaign which also benefitted Malaria No More UK with a donation of US$10,000 to help save lives in Africa.

“In addition to making four 30 second spots for Malaria No More UK, our production team at Cartoon Network has also created online banner ads, which will feature on the websites of a number of our well-known brands including CNN and Adult Swim. It’s fantastic to be able leverage the creative skills within our business and the reach of our brands to support this key campaign.”

Nick Hart, Head of Corporate Social Responsibility for Turner Broadcasting

Facebook App

T-Shirt Design

PRESS

THE SUN 
Sun-Mozzy

THE DRUM
The Drum
Credit:

Client and Executive Producer

Creative:

Cartoon Network UK

Facebook Campaign

Grape

Banner hosting:

CNNi.com and Adultswim

T-shirt:

Red Balloon Creative

Tags

Films, Malaria No More