MUSIC TO SAVE LIVES for MALARIA NO MORE UK
MUSIC TO SAVE LIVES for MALARIA NO MORE UK by Arabella Gilchrist
MUSIC TO SAVE LIVES, MALARIA NO MORE UK, Arabella Gilchrist
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MUSIC TO SAVE LIVES for MALARIA NO MORE UK

14

Milion People Reached

13% more likes on Facebook Page0

11% increase in the twitter following 0

THE BRIEF

Promote World Malaria Day 2011 as the spring board to to raise awareness amongst the mass British public as to the scale of malaria.

Inspire people to get involved and deliver an extended database for MNM UK, of public ambassadors.

Create a motivating, engaging, surprising, relevant, credible, uniting call to action.

Malaria No More

THE SOLUTION

An engaging, surprising campaign that targeted music festival goers and made the number of lives lost to malaria each year, relevant to this audience. Extensive reach on air, in print and at music festivals through a completely 360 approach.

THE RESULTS

The total audience reach for the campaign was over 14 million and we enjoyed an 11% increase in our twitter following and 13% more likes on facebook.

PRESS

THE SUN

THE SUN

SUN Newspaper Competition
SUN Newspaper Coverage
Credit:

Client and Executive Creative Director for MNM UK.

Tags

Films, Malaria No More