Promote World Malaria Day 2011 as the spring board to to raise awareness amongst the mass British public as to the scale of malaria.
Inspire people to get involved and deliver an extended database for MNM UK, of public ambassadors.
Create a motivating, engaging, surprising, relevant, credible, uniting call to action.
An engaging, surprising campaign that targeted music festival goers and made the number of lives lost to malaria each year, relevant to this audience. Extensive reach on air, in print and at music festivals through a completely 360 approach.
The total audience reach for the campaign was over 14 million and we enjoyed an 11% increase in our twitter following and 13% more likes on facebook.