CBeebies Launch
CBeebies Launch by Arabella Gilchrist
CBeebies Launch, Arabella Gilchrist
21491
portfolio_page-template-default,single,single-portfolio_page,postid-21491,stockholm-core-2.4,select-theme-ver-9.6,ajax_updown_fade,page_not_loaded,,qode_menu_,qode-mobile-logo-set,wpb-js-composer js-comp-ver-6.13.0,vc_responsive,elementor-default,elementor-kit-22274

CBeebies Launch

THE BRIEF

The free to air pre-school childrens programming had been well received and the BBC decided to expand on this to launch a channel dedicated to educational, fun, trustworthy pre-school programming. Create a launch film that demonstrates the breadth of programming and fun character of the channel to appeal to both adults and children.

Cbeebies


THE SOLUTION
A complex live action and bespoke 3D animated film showing the Bugs cheekily having fun moving seamlessly through the CBeebies world inter-acting with all the key characters.


THE RESULT
A hugely successful launch that drove a significant audience to the new channel and helped endorse all it’s key shows.

Credit:

Producer

Tags

BBC, CBeebies, Channel Branding