CBeebies Launch
CBeebies Launch by Arabella Gilchrist
CBeebies Launch, Arabella Gilchrist
21491
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CBeebies Launch

THE BRIEF

The free to air pre-school childrens programming had been well received and the BBC decided to expand on this to launch a channel dedicated to educational, fun, trustworthy pre-school programming. Create a launch film that demonstrates the breadth of programming and fun character of the channel to appeal to both adults and children.

Cbeebies


THE SOLUTION
A complex live action and bespoke 3D animated film showing the Bugs cheekily having fun moving seamlessly through the CBeebies world inter-acting with all the key characters.


THE RESULT
A hugely successful launch that drove a significant audience to the new channel and helped endorse all it’s key shows.

Credit:

Producer

Tags

BBC, CBeebies, Channel Branding