CHARLIE AND LOLA for CBEEBIES
CHARLIE AND LOLA for CBEEBIES by Arabella Gilchrist
CHARLIE AND LOLA, CBEEBIES, Arabella Gilchrist
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CHARLIE AND LOLA for CBEEBIES

THE BRIEF
Create an engaging launch campaign to introduce Charlie & Lola to both parents and children, setting it up to be a flagship brand for CBeebies and building on the channel remit “learning through play.”

Cbeebies

THE SOLUTION
The charm of Charlie & Lola is not only in the engaging storylines but in the beauty of the mixed media animation. We wanted to be true to the characters and look of the show so formed a close alliance with the programme makers. Once the script was agreed they reanimated sections to fit the script, as well as re-using existing backgrounds.

THE RESULT
A colourful and engaging campaign that helped establish Charlie & Lola as an iconic brand for CBeebies.

Credit:

Creative Director and Client – Cbeebies

Tags

BBC, CBeebies