Create an engaging launch campaign to introduce Charlie & Lola to both parents and children, setting it up to be a flagship brand for CBeebies and building on the channel remit “learning through play.”
The charm of Charlie & Lola is not only in the engaging storylines but in the beauty of the mixed media animation. We wanted to be true to the characters and look of the show so formed a close alliance with the programme makers. Once the script was agreed they reanimated sections to fit the script, as well as re-using existing backgrounds.
A colourful and engaging campaign that helped establish Charlie & Lola as an iconic brand for CBeebies.