BE THE NET for MALARIA NO MORE UK
BE THE NET for MALARIA NO MORE UK by Arabella Gilchrist
BE THE NET, MALARIA NO MORE UK, Arabella Gilchrist
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BE THE NET for MALARIA NO MORE UK

THE BRIEF

Inspire a groundswell of public support for the UK Government’s commitment to halve deaths from malaria in atleast 10 of the worst affected countries by 2015. Use the moment of Wimbledon to launch the campaign and utilise the support of Malaria No More UK Leadership Council Member, Andy Murray, at the unprecedented moment in time when he just might win!

Malaria No More

THE SOLUTION

Work with Johnny Fearless, Jozo Creative and Persuasion Communications to create and promote a democratic interactive digital campaign. We created a living virtual mosquito net where people were encouraged to “add their face” by uploading their photo and show their support. Andy Murray kindly agreed to “Bethenet” and “wrote” a first person piece for the Huffington Post and the Gates Foundation’s Impatient Optimists blog, as well as facebooking his support.

THE RESULTS

The campaign is live until at least Christmas 2013 but the first few weeks of the campaign has seen a digital reach of millions.Significant support from the both the public (at last count representing 43 countries!) and key partners, supporters and funders of the organisation. These include Arlene Phillips, Aloe Blacc, Jeremy Lefroy MP, the Department For International Development and the Gates and One Foundations.

CNN banner

PRESS

Bill & Melinda Gates Foundation
Murray-Optimists

HUFFINGTON POST
Murray-HuffPost

THE DRUM
Murray-theDrum

CAMPAIGN BRIEF
Murray-campaign Brief

The Inspiration Room
Murray-Inspirational Room
Credit:

Client and Creative Input + Talent Outreach and Engagement

Creative and project management:

Johnny Fearless

Digital design and infrastructure:

Jozo Creative


Publicity:

MNM UK in house team and Persuasion Communications

Tags

Films, Malaria No More