THE BRIEF
Create a world class dynamic roadshow event to captivate advertisers and their agencies and secures sponsorship and advertising revenue for TVNZ new season of programming. Design to include all visual openers, links, interstitials, promo element graphics, invitations etc. Inspiring New Zealanders on every screen.
THE SOLUTION
A classy roller coaster ride of excitement owning key new programme acquisitions and commissions and pushing TVNZ’s multi platform offer. We created a visually and orally dynamic opener for the event that would be played on huge screens with surround sound.
The look continued across the invitations, takeaways and influenced the lighting design for the event.
THE RESULT
A highly successful event with great feedback.
TESTIMONIAL
“I would like to recognise your outstanding contribution to one of our most important industry occasions.
The New Season Launch not only showcases the best of our products; the actual presentation is also an opportunity to project ourselves as a professional, creative company. In order to do that, everything must go according to plan and every detail must be attended to. The feedback we have received from invited guests tells me that we achieved that and more. Head of Marketing and Emerging Business Jason Paris called the event ‘world class’ and told me that it was your creativity, dedication and ‘one team’ approach that ensured it’s success. I’m very proud of your work and I would like to congratulate you on a job very well done.
As you know, our vision is to inspire New Zealanders on every screen. It is not just the technical and creative abilities of our people that help us to achieve this goal; it is also their attitude and dedication. The New Season Launch is a great example of how we can achieve more as ‘one team’. Thank you for a contribution that has clearly made a difference. ”
– Rick Ellis, CEO, TVNZ.
“I have just heard that CHCH went off just as well as Auckland and Wellington. I want to congratulate and thank you and your teams for your creativity, long hours and collaboration on what has turned out to be a world class initiative. The feedback from our clients and agency partners has been phenomenal and has helped our sales force put their best foot forward as we enter our next rate card release and terms of trade negotiations.
With a team like you at TVNZ we can look forward to our next creative opportunities and challenges with confidence, knowing that we have the best people in the country working on the business.”
– Jason, General Manager Marketing & Emerging Business, TVNZ.