THE BRIEF
Malaria No More UK is using World Mosquito Day on 20th August 2010 as a moment to highlight the UK’s lasting legacy and leadership in the fight to end malaria deaths. Create compelling content to bring this to life aimed at an ABC1 broad based audience.
THE SOLUTION
Worked with Rockhopper TV to create a 3 minute film and 5 minute VNR explaining the history and significance of World Mosquito Day and showcasing little seen footage of Dr. Ross.
The VNR also includes interviews with Ray Chambers, co-founder of Malaria No More and the UN Secretary-General’s Special Envoy for Malaria, Stephen O’ Brien, Minister for International Development, and Emeritus Professor Targett, malaria expert at the London School of Hygiene & Tropical Medicine.
Their messages bring hope and perspective – making malaria no more in Africa a genuine possibility.