THE BRIEF
Raise awareness for Malaria No More UK and drive engagement through social media campaign.
THE SOLUTION
Work with Pretzel Films to create a tennis themed viral to run in the lead up to Wimbledon. Leverage and build profile of key MNM UK asset – Mozzy Man.
THE RESULTS
The Campaign reached half a million people via 7 press clips, being promoted on a bespoke microsite plus 12 other sites.