CLOTHES SHOW PROMO for UKTV STYLE
CLOTHES SHOW PROMO for UKTV STYLE by Arabella Gilchrist
CLOTHES SHOW PROMO, UKTV STYLE, Arabella Gilchrist
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CLOTHES SHOW PROMO for UKTV STYLE

THE BRIEF
UKTV Style has commissioned the Clothes Show after a 10-year break. Create a compelling launch campaign and iconic logo for the show to create a strong brand and drive strong viewership.

UKTV

THE SOLUTION
Herald the comeback of an iconic show by portraying women’s passion for fashion in a humorous and memorable way.

THE RESULT
A strong modern brand was created that translated across all media, had real standout and delivered great viewing figures making the show a real “appointment to view.”

TESTIMONIAL
“The witty and engaging executions reflect the accessible way the show takes the latest trends from the catwalk to the high street and is bang on audience.”

– Catherine Catton, Channel Head, UKTV Style.

Credit:

Creative Director and Client – UKTV Style

Tags

UKTV