THE BRIEF
To produce a report back film to highlight where the money raised by MNM UK from the British public, through their association with ITV’s “I’m a Celebrity Get Me Out of Here…!” .

THE SOLUTION
To travel to Ghana with a Director from Rockhopper TV to film the net distribution in the remote northern region of Tamale that MNM UK and Comic Relief co-funded.

THE RESULT
Aired repeatedly on the Africa Channel and the Community Channel as well as being hosted on various websites and used in presentations.

Generated significant opportunities to view and ability to report back to both ITV, the British Public and the Government where the money had gone, the fact that the public were engaged and that malaria is becoming an increasingly high profile issue.