Aloe Blacc in Ghana with Malaria No More
Aloe Blacc in Ghana with Malaria No More by Arabella Gilchrist
Aloe Blacc, Ghana, Malaria No More, Arabella Gilchrist
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Aloe Blacc in Ghana with Malaria No More

558

Million people reached +

THE BRIEF
    • To create a compelling film documenting the fight against malaria in Ghana. 
    • To inspire a mass British (and global) audience to share/get involved/highlight the work of Malaria No More UK and the global fight against malaria. 
    • To educate and inform potential new supporter about malaria and inspire them to engage and highlight the work of Malaria No More UK in the future.

Malaria No More

THE SOLUTION

Take Brit nominee Aloe Blacc to Ghana to show and document the work of Malaria No More UK and it’s partners in progress. Illustrate this in a positive, compelling, engaging way.

THE RESULTS

The integrated campaign (including interviews with major global Broadcasters and a huge digital push) helped reach over 558 million people globally.

PRESS

THE INDEPENDENT
The Independent
FT

Financial Times
CNN
CNN
ALL AFRICA

AB-400x300

AUDIO CLIP

From the BBC World Service
Credit:

Writer, Executive Producer and Client

Production Company

Rockhopper TV

Tags

Films, Malaria No More, Photography