Create a campaign that targets UKTV G2 core audience as well as a broader range of rugby fans, delivering new audiences to the channel.
Create a character “Dave” who a young male audience will identify with. Present him in a humorous way to drive empathy and reflect the channels “different” way of covering sport..
A strong campaign that did as much for the channel brand as it did for the coverage itself. Opened the door for the creation of a channel called Dave.
“ This campaign brilliantly communicates the entertaining personality of the channel as well as our exclusive 6 nations content.”
– Steve North, Channel Head, UKTV G2.