6 NATIONS LAUNCH for UKTV G2
6 NATIONS LAUNCH for UKTV G2 by Arabella Gilchrist
6 NATIONS LAUNCH, UKTV G2, Arabella Gilchrist
21641
portfolio_page-template-default,single,single-portfolio_page,postid-21641,stockholm-core-2.1.8,select-theme-ver-7.7,ajax_updown_fade,page_not_loaded,,qode_menu_,wpb-js-composer js-comp-ver-6.6.0,vc_responsive

6 NATIONS LAUNCH for UKTV G2

THE BRIEF
Create a campaign that targets UKTV G2 core audience as well as a broader range of rugby fans, delivering new audiences to the channel.

UKTV

 

THE SOLUTION
Create a character “Dave” who a young male audience will identify with. Present him in a humorous way to drive empathy and reflect the channels “different” way of covering sport..

THE RESULT
A strong campaign that did as much for the channel brand as it did for the coverage itself. Opened the door for the creation of a channel called Dave.

TESTIMONIAL

 

“ This campaign brilliantly communicates the entertaining personality of the channel as well as our exclusive 6 nations content.”

– Steve North, Channel Head, UKTV G2.

Credit

Creative Director and Client – UKTVG2 (now Dave)

Tags

UKTV