Work with Richard Curtis to maximise the impact, reach and amplification of his feature length fictional film Mary and Martha (BBC/HBO co production) to shine the spotlight on the global malaria campaign and inspire public and political engagement and commitment.
Work with the Bill & Melinda Gates Foundation in the UK and US and the Lord Speakers office to bring Bill Gates to London to talk at the House of Lords and use malaria to make the positive case for UK aid.
To pitch to 15 ITV executives that they should make Malaria No More UK the sole recipient charity of ITV's flagship prime time programme, I'm a Celebrity Get Me Out of Here
Reach a non traditional development audience (DFID segmentation Distracted Individuals) to engage them in the fight to help end deaths, from malaria, in Africa by 2015. Produce an innovative, engaging, surprising, effective and measurable integrated social media campaign.
Inspire a groundswell of public support for the UK Government’s commitment to halve deaths from malaria in atleast 10 of the worst affected countries by 2015. Use the moment of Wimbledon to launch the campaign and utilise the support of Malaria No More UK Leadership Council
Use the summer of tennis (Queens/Wimbledon) to reach new audiences and build awareness for MNM UK.
Cartoon Network UK were briefed to come up with a compelling campaign to inspire people to get involved in the fight against malaria which would launch around World Mosquito Day (August 20th) 2011.
Raise awareness for Malaria No More UK and drive engagement through social media campaign.
Raise awareness for Malaria No More UK and drive engagement through social media campaign.
To inspire a mass British (and global) audience to share/get involved/highlight the work of Malaria No More UK and the global fight against malaria.