List of Awards won by I Am Team GB Media Week Awards 1 Best of The Best – Grand Prix 2 Media Owner & Agency Large Collaboration – Gold 3 Media Owner & Agency Creativity – Gold 4 Agency Media Idea Launch – Silver 5 Media Owner Media Idea – Silver 6
Work with Richard Curtis to maximise the impact, reach and amplification of his feature length fictional film Mary and Martha (BBC/HBO co production) to shine the spotlight on the global malaria campaign and inspire public and political engagement and commitment.
Work with the Bill & Melinda Gates Foundation in the UK and US and the Lord Speakers office to bring Bill Gates to London to talk at the House of Lords and use malaria to make the positive case for UK aid.
To pitch to 15 ITV executives that they should make Malaria No More UK the sole recipient charity of ITV's flagship prime time programme, I'm a Celebrity Get Me Out of Here
Reach a non traditional development audience (DFID segmentation Distracted Individuals) to engage them in the fight to help end deaths, from malaria, in Africa by 2015. Produce an innovative, engaging, surprising, effective and measurable integrated social media campaign.
Inspire a groundswell of public support for the UK Government’s commitment to halve deaths from malaria in atleast 10 of the worst affected countries by 2015. Use the moment of Wimbledon to launch the campaign and utilise the support of Malaria No More UK Leadership Council
To refresh the CBBC brand to interact better with its audience, reconnect and enhance its credibility.[spacer height="20px"] To create a new onscreen identity and branding campaign cross media, enabling viewers to interact with the channel and it’s content and gain more “playground currency.”
Use the summer of tennis (Queens/Wimbledon) to reach new audiences and build awareness for MNM UK.
Cartoon Network UK were briefed to come up with a compelling campaign to inspire people to get involved in the fight against malaria which would launch around World Mosquito Day (August 20th) 2011.
Create a campaign that targets UKTV G2 core audience as well as a broader range of rugby fans, delivering new audiences to the channel.