Inspire a groundswell of public support for the UK Government’s commitment to halve deaths from malaria in atleast 10 of the worst affected countries by 2015. Use the moment of Wimbledon to launch the campaign and utilise the support of Malaria No More UK Leadership Council
Use the summer of tennis (Queens/Wimbledon) to reach new audiences and build awareness for MNM UK.
Cartoon Network UK were briefed to come up with a compelling campaign to inspire people to get involved in the fight against malaria which would launch around World Mosquito Day (August 20th) 2011.
Raise awareness for Malaria No More UK and drive engagement through social media campaign.
Raise awareness for Malaria No More UK and drive engagement through social media campaign.
To inspire a mass British (and global) audience to share/get involved/highlight the work of Malaria No More UK and the global fight against malaria.
Create a 5 minute inspiring “human” film to be used for Malaria No More UK Corporate engagement, briefings and events to inspire support for the fight against malaria and make the issue of relevance to business leaders, politicians and the British public.