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BBC / Channel Branding
BBC KNOWLEDGE BRAND FILM for BBC KNOWLEDGE
Personality Style
Brave, forthright people person. A visionary future focused creative pioneer and leader of people who quickly wins trust and respect; forging lasting and fruitful partnerships.
Management experience
Over 25 years international in-house, client side and agency across the Private, Public and Third Sector’s.
Budget Management
Internal: £5 million + and generate up to £3 million more. External: Directly £5 million plus In-directly: played part in leveraging £2.5 billion government commitment.
Board Experience
Board level and multi sector experience, interaction and engagement.
"Arabella has a refreshingly unusual mix of skills. She is both a seasoned marketeer as well as having real editorial and production experience across the full range of digital media. Above all she is a pleasure to work with and knows what a good idea is."
- David Abraham
“ Arabella was my main contact when doing some consultancy work with Camelot. She was an absolute pleasure to work with - focused, responsive, a smart problem solver and a really good leader of change. I’d highly recommend her as someone to work with.”
- Rachel Chapman
“ Arabella is a fantastic speaker on change management and building a creative culture. Both on one of our online panels and at an IHALC event , she spoke extremely eloquently about her role and provided her audience with inspirational insights married with practical advice.”
- Patrick Burgoyne
“ Arabella is an outstanding creative strategist. In just 12 months she has transformed our creative and design area in to an award winning, revenue generating market leader. A transformation agent and a pragmatic systems improver, her ability to build relationships quickly and secure the confidence from the senior executive is second to none. ”
- Jason Paris
“Just wanted to say a huge thank you to you and your teams for what has been an amazing year working together - creatively and strategically one of the best. "
- Naomi Gibney
"In addition, once she had established her credibility with TVNZ staffers and Management, we asked her to undertake a workflow efficiency analysis against a background of international best practice. Her output in both areas above, and elsewhere in Broadcast services has been exceptional. "
- Rick Ellis
"Arabella is a terrific Creative Director. Great creative vision, strategic head and boundless energy and enthusiasm. It was a pleasure to work with her."
- Basi Akpabio
"She is a dynamic self-starter, trusted by clients for her views and respected by her teams. She was particularly keen to seize the new creative opportunities brought about by technology and new media – including mobile downloads, desktop avatars etc. "
- Charlie Mawer
Innovative and effective
Award winning executive creative/brand leader and content strategist.
Compelling storyteller
Who creates and disseminates the stories that connect brands with their target audiences and customers.
Expert audience engager
Customer finder and engager across all content channels: broadcast, off-air, tablet, social, experiential, in-store and product.
Business transformation agent
Revenue generator with outstanding emotional intelligence, leadership attributes and people management skills.
