Launch a gritty new drama onto BBC Three. Traditionally the channel had concentrated on new emerging comedy so it was important that this major drama commission launched well.
Casanova, a costume drama, was getting first play, controversially, on BBC Three, which had a young, male skewed audience. Not the traditional viewers of costume drama! Create a TV and print campaign that remains true to the programme whilst talking to the core channel demographic.
Create an engaging channel branding spot that successfully illustrates range and quirkiness of channel.