- To create a compelling film documenting the fight against malaria in Ghana.
- To inspire a mass British (and global) audience to share/get involved/highlight the work of Malaria No More UK and the global fight against malaria.
- To educate and inform potential new supporter about malaria and inspire them to engage and highlight the work of Malaria No More UK in the future.
Take Brit nominee Aloe Blacc to Ghana to show and document the work of Malaria No More UK and it’s partners in progress. Illustrate this in a positive, compelling, engaging way.
The integrated campaign (including interviews with major global Broadcasters and a huge digital push) helped reach over 558 million people globally.