Create an engaging launch campaign to introduce Charlie & Lola to both parents and children, setting it up to be a flagship brand for CBeebies and building on the channel remit “learning through play.”
To drive viewers to a new commission “Boogie Beebies.” To reinforce CBeebies commitment to and understanding of what helps children develop as “they learn through play.”
To promote the new series of Bob the Builder in a fresh and engaging manner that would entertain both adults and children.
Create a launch film that demonstrates the breadth of programming and fun character of the channel to appeal to both adults and children.
To refresh the CBeebies idents ensuring they were on brand “learning through play.”