Work with Richard Curtis to maximise the impact, reach and amplification of his feature length fictional film Mary and Martha (BBC/HBO co production) to shine the spotlight on the global malaria campaign and inspire public and political engagement and commitment.
Work with the Bill & Melinda Gates Foundation in the UK and US and the Lord Speakers office to bring Bill Gates to London to talk at the House of Lords and use malaria to make the positive case for UK aid.
To pitch to 15 ITV executives that they should make Malaria No More UK the sole recipient charity of ITV's flagship prime time programme, I'm a Celebrity Get Me Out of Here
Reach a non traditional development audience (DFID segmentation Distracted Individuals) to engage them in the fight to help end deaths, from malaria, in Africa by 2015. Produce an innovative, engaging, surprising, effective and measurable integrated social media campaign.
Create a compelling short film that illustrates the breadth of the work undertaken by MNM UK, demonstrates impact, reach and inspires people to either work with us or to get involved
Malaria No More UK is using World Mosquito Day on 20th August 2010 as a moment to highlight the UK’s lasting legacy and leadership in the fight to end malaria deaths. Create compelling content to bring this to life aimed at an ABC1 broad based
To produce a report back film to highlight where the money raised by MNM UK from the British public, through their association with ITV’s “I’m a Celebrity Get Me Out of Here…!”.