To refresh the CBBC brand to interact better with its audience, reconnect and enhance its credibility.[spacer height="20px"] To create a new onscreen identity and branding campaign cross media, enabling viewers to interact with the channel and it’s content and gain more “playground currency.”
To launch the new series of Macintyre investigates and illustrate the lengths that investigator Donal Macintyre went to in order to make these programmes.
To support a pan BBC TV and radio initiative to heighten awareness about and explore the effects of domestic violence.
Launch a gritty new drama onto BBC Three. Traditionally the channel had concentrated on new emerging comedy so it was important that this major drama commission launched well.
Create an engaging launch campaign to introduce Charlie & Lola to both parents and children, setting it up to be a flagship brand for CBeebies and building on the channel remit “learning through play.”
Casanova, a costume drama, was getting first play, controversially, on BBC Three, which had a young, male skewed audience. Not the traditional viewers of costume drama! Create a TV and print campaign that remains true to the programme whilst talking to the core channel demographic.
To drive viewers to a new commission “Boogie Beebies.” To reinforce CBeebies commitment to and understanding of what helps children develop as “they learn through play.”
To promote the new series of Bob the Builder in a fresh and engaging manner that would entertain both adults and children.
Create a launch film that demonstrates the breadth of programming and fun character of the channel to appeal to both adults and children.
To refresh the CBeebies idents ensuring they were on brand “learning through play.”