.CREATIVE LEADER
.BRAND BUILDER
.STORYTELLER
- Advisor on in-housing creative and production and leading cultural change.
- Enabling brands and the people that work in them to flourish.
.CREATIVE LEADER
.BRAND BUILDER
.STORYTELLER
- Advisor on in-housing creative and production and leading cultural change.
- Enabling brands and the people that work in them to flourish.
ABOUT ME
Having lived and worked in Europe, Asia and Australasia I love adventure, variety and people.
Naturally empathetic, curious minded and intuitive I excel at leading cultural change, building connections with people that have impact; be they individuals, communities, governments or public figures and through whatever creative medium.
Over my more than 30 year professional career I have led and built large multi-discipline teams for media companies, STAR TV, SKY, BBC, UKTV, Red Bee Media and TVNZ. At big brands like The National Lottery and in partnership with The National Lottery Funding Distributors, Fever Tree, LadBible, Vice and ITV as well as with a charity start up that punched above its weight – Malaria No More UK.
Directing award winning creative, influencing policy makers to make game changing financial commitments, devising effective creative strategy, driving diversity and challenging the status quo to positive effect have been highlights to date.
Expertise in:
- Cultural transformation and building teams to succeed
- Launching award winning campaigns
- Challenging the traditional model of Charity Communications
- Influencing and collaborating with high impact people
- Creating Opportunities
Awards:
- National Lottery Rio Olympics Campaign TEAM GB – 18 Awards
- Bronze Creative Circle Award – Best multi media campaign. Hunting Moon with Red Bee Media
- Over 20 Promax‘s from UK, US and Europe.
- Corporate Engagement Award – Silver for Best pro bono campaign
More Awards"Arabella has a refreshingly unusual mix of skills. She is both a seasoned marketeer as well as having real editorial and production experience across the full range of digital media. Above all she is a pleasure to work with and knows what a good idea is."
- David AbrahamGroup CEO Wonderhood Studios
“ Arabella was my main contact when doing some consultancy work with Camelot. She was an absolute pleasure to work with - focused, responsive, a smart problem solver and a really good leader of change. I’d highly recommend her as someone to work with.”
- Rachel Chapman Marketing Consultant and Agile Marketing Specialist
“ Arabella is a fantastic speaker on change management and building a creative culture. Both on one of our online panels and at an IHALC event , she spoke extremely eloquently about her role and provided her audience with inspirational insights married with practical advice.”
- Patrick Burgoyne Host @ In House Agency Leaders Club
At Campaign’s recent in-house event, we set out to draw up the principles needed for IHA success
The final instalment of our series exploring the IHA Manifesto
At Campaign’s recent in-house event, we set out to draw up the principles needed for IHA success