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Arabella Gilchrist, Work Portfolio
Arabella Gilchrist, Work Portfolio
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CBBC REBRAND for CBBC

To refresh the CBBC brand to interact better with its audience, reconnect and enhance its credibility.[spacer height="20px"] To create a new onscreen identity and branding campaign cross media, enabling viewers to interact with the channel and it’s content and gain more “playground currency.”

HITTING HOME for BBC

To support a pan BBC TV and radio initiative to heighten awareness about and explore the effects of domestic violence.

CONVICTION PROMO for BBC THREE

Launch a gritty new drama onto BBC Three. Traditionally the channel had concentrated on new emerging comedy so it was important that this major drama commission launched well.

CASANOVA PROMO for BBC THREE

Casanova, a costume drama, was getting first play, controversially, on BBC Three, which had a young, male skewed audience. Not the traditional viewers of costume drama! Create a TV and print campaign that remains true to the programme whilst talking to the core channel demographic.

BBC Three Blobs

Create an engaging channel branding spot that successfully illustrates range and quirkiness of channel.

Mary & Martha case study

Work with Richard Curtis to maximise the impact, reach and amplification of his feature length fictional film Mary and Martha (BBC/HBO co production) to shine the spotlight on the global malaria campaign and inspire public and political engagement and commitment.